Dermatologist-Designed, Patented Hair Science – SEEN

The Science

"SEEN is a brand steeped in science. Hair care products can cause skin and scalp issues, including acne, eczema, irritation, dry scalp and fragrance sensitivity. I experienced this personally. I found myself having to choose between gorgeous hair and healthy skin, when I wanted both. We decided from the start that when we make a claim, we back it up with science. SEEN is luxury, clean, vegan hair care with skin benefits. The best of hair care and skin care in one."

Founder, Iris Rubin MD and Harvard-Trained Dermatologist

Why hair care is skin care

What’s on your hair is on your skin

Even rinse-off products can leave a residue that transfers to skin and stays on skin for hours. The deposition on skin from leave-in products increases substantially over time—even up to 4 hours after application. Hair product residue gets on the skin as product rinses down the face and body in the shower, or transfers from hair or a towel/pillowcase to the skin.

FINDINGS

There is an absence (dark blue) of the hair product residue on the skin before applying hair products to the hair. After applying hair products to the hair, a significant amount of product residue gets on—and stays on - the skin (even rinse-off products). Even 2-4 hours after using hair products, residue remains on the skin.

The Science Behind SEEN

We don't use the word "science" lightly. SEEN applies skin science and testing to hair care because hair care products end up on the skin.

During the formulation process, Dr. Rubin tested product versions on her face to check for potential breakouts or irritation. All SEEN formulas ultimately undergo rigorous third-party testing before approval.

Once a product formula is approved, it then goes through various tests, including:

Comedogenicity Testing

All formulations are subjected to 3rd party clinical testing to ensure they won't clog pores, preventing breakouts.

NEA SEAL OF ACCEPTANCE™

Our fragrance-free products have received the NEA Seal of Acceptance™, ensuring they are safe for sensitive or eczema-prone skin.

SkinSAFE Trusted Choice™

Three of our products are awarded the SkinSAFE "Trusted Choice" seals, marking them as safe for sensitive skin.

Repeat Insult Patch Testing (RIPT)

Final formulations undergo 3rd party RIPT testing to confirm they are non-irritating and safe for use.

Clinical Studies (When relevant)

70% with body acne improved

52% with face acne improved

93% with dry scalp improved

73% agree my scalp feels calmer

Is natural always skin-friendly?

Just because a product is natural does not make it skin-friendly. Certain botanicals and essential oils can irritate skin or clog pores. SEEN's formulas combine the best of both natural and safe synthetic ingredients to provide optimal hair and skin benefits.